Be Kind and Pay it Forward

A global movement encouraging everyday acts of kindness and helping people understand the science of why kindness matters.

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We believe small acts of kindness can create powerful ripple effects. A smile. A message. Checking in on someone. Helping a stranger. Listening when someone needs support. Kindness does not need to be big to matter.

When someone is kind to us, instead of simply paying it back, we encourage people to pay it forward by showing kindness to someone else.

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Why kindness matters

Science shows that kindness benefits both the person giving and receiving it.​

 

 

 

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When you are kind:

• Your brain releases feel-good chemicals such as dopamine, helping boost mood

• Oxytocin, sometimes called the “connection hormone,” may increase, helping us feel closer to others

• Kindness can help reduce stress and improve emotional well-being

• Helping others can create greater meaning and purpose​

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When kindness is received:

• People often feel safer, calmer and more hopeful

• Gratitude increases, which is linked to improved well-being

• Feeling supported can reduce loneliness and isolation

• People are more likely to pass kindness on to others​

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Our mission

To inspire people to practise everyday acts of kindness, understand the positive impact kindness can have on wellbeing, and encourage others to pay kindness forward.

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Our vision

To create a kinder, more connected world where compassion spreads person to person and kindness becomes part of everyday life.

 

Even one act of kindness a day can make a difference.

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Join the movement. Be kind and pay it forward.